Business Cards for Scrap Metal Yards
Business cards for scrap metal yards or personal scrap collecting businesses are not used as often as they should be. Many people believe that business cards are only for doctors, lawyers or executives. While these types of people may have business cards always on hand, business cards are for all types of businesses, even scrap collectors and recyclers. A business card is a form of close contact advertising. This is a type of advertisement that happens on a one on one basis but also applies to places where many people visit on a daily basis.
A business card is pretty straight forward. On one side of the card there is the name of your business as well as a website name and contact phone number. Most of the time people just leave the back of the card blank. After ordering a box of business cards, many people do nothing with the cards. A few may be passed out here or there but the majority of the time the cards end up collecting dust. This happens because many folks do not know where to even begin to find people that they can give one of their business cards too.
Custom business cards should be treated and considered fliers for your scrap business. Instead of leaving the back of the card blank, you should include a list of the most popular items that you pick up. This gives the person with your business card more detail about you and it also gives them additional reasons why they should keep the card and contact you.
Although business cards are rather cheap and can be made at home on your computer, I would advise you to just let your local business card companies take care of the project for you. Printer ink cost four times more than these companies charge. Additionally to do the project at home, you need a program and some business card paper which is not cheap either.
I am sure that you have a Staples office supply store in your area. This company will allow you to go on their website, make a business card using their templates and then pick up your new business cards at the store nearest you. They are not the only company; I just want you to understand how easy the process is to get your own cards.
Once you have your business cards, the problem as I mentioned earlier is what to do next besides standing in the middle of a busy intersection waving down cars. The first thing I want you to do is sit down and divide all of your business cards up into stacks of 12. Why only 12, I’ll tell you why in a second.
Make a list of all of the local convenience stores, gas stations, bowling alleys, hardware stores and businesses related to yours. These are the types of places that you want to leave your business cards at because thousands of people visit these locations everyday.
Approach each of the business owners and ask for permission to leave your business cards near their register. Nearly all of them will allow you to do this if you approach them professionally and if you do not burden them. This is why I suggest only leaving 12 of your business cards at a time. You can always go back and drop off more. Leaving hundreds of cards, unless you pay the store owner for the space on their counter is asking for too much. You do not want them to feel taken advantage of because they will be less likely to help you in the future.
Now that you know what to do with your business cards, you will begin to see even more opportunities that will help you to make more money scrapping. Before you settle with one company, check with multiple business card companies to make sure that you get the best price for your cards. Many of them will price match or beat the price of their competitor so it is a good idea to write down prices while you are shopping around.